Learning is at the heart of every LKR design, and empathy drives the design process.
I take a human-centered and solutions-based approach to the design process. By understanding the people for whom I am designing – their experiences and behaviors in the design space – it becomes easier to scope and solve complex problems for clients. It is critical to define the problem clearly and to return to that essential question or questions throughout the design process. Design thinking can also be applied to strategy and innovation – anything that needs to be optimized for human interaction – and involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas.